Discovery Closes Stores, Focuses On E-Commerce

  • May 18, 2007
Discovery Communications is closing its 103 mall-based and stand-alone Discovery Channel Stores by the end of the third quarter. As part of its new commerce plan, Discovery will focus on other retail partnerships and the high-growth e-commerce platform. It will also explore product sales via TV by capitalizing on its network reach. Approximately 1,000 full-time and part-time employees, or 25% of Discovery Communications' global workforce, will be affected.

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