The name of the theater will be changed immediately; the financial terms of the agreement were not disclosed.
This is the first time that Madison Square Garden has entered into a naming rights agreement with a company for any of its properties.
Under the agreement, WaMu will receive: branded signage throughout the theater, and externally on The Garden, featuring the new WaMu Theater at Madison Square Garden logo; the WaMu Theater at Madison Square Garden name will be included in all marketing and promotional materials for events held at the venue during the length of the agreement; WaMu will place 11 branded ATMs throughout The Garden and Theater.
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