News Brief
Starbucks To Host Global Event Around McCartney Album
May 18, 2007, 5:00 AM
Starbucks will host a Global Listening Event to celebrate the release of Paul McCartney's "Memory Almost Full," the first released by Hear Music.
More than 10,000 Starbucks stores in 29 countries and territories will play the album on June 5 across all time zones, allowing an estimated six million people to discover the new album in one day.
Fans may participate in a video tribute to McCartney, who turns 65 on June 18, by being filmed June 5 at 10 locations, including New York, Los Angeles, Philadelphia, Seattle, Miami, Berlin, Hong Kong, Tokyo and London. The video will premiere online.
Starbucks Hear Music XM Channel 75 will offer special McCartney programming to air the week of release. On June 5, XM Radio will dedicate channel 120 exclusively to the music of McCartney and will put "Memory Almost Full" into heavy rotation.
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