For a company the size of News Corp, such a sum is merely a rounding error, and the outlay suggests the company is wary about wading too deeply into the cable business news, an industry that has seen such high-profile flops as CNNfn and the Financial News Network. "$100 million is not much to launch a typical cable network," says Derek Baine, an analyst at Kagan Research. The company spent $400 million to launch Fox News, and it still took five years for it to break even.
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