The branded liquid coffee system delivers a cup of 100% Colombian Coffee on demand. Michael Hubert, senior strategy and development manager for Coca-Cola, told QSR Magazine the system combines high-quality coffee and ease of operations with shelf stable, bag-in-box coffee concentrate packaging. The intention is to help foodservice operators improve operational efficiency.
Juan Valdez has been promoting 100-percent Colombian Coffee since the early 1960s. Coca-Cola says Juan Valdez has 87% brand awareness and nearly 50 years of brand equity.