News Brief

Coke FoodService Teams With Juan Valdez

May 22, 2007, 5:04 AM
  • Comment
  • Recommend (1)
Subscribe to Marketing Daily


Coca-Cola FoodService is offering restaurant operators the Juan Valdez Coffee System.

The branded liquid coffee system delivers a cup of 100% Colombian Coffee on demand. Michael Hubert, senior strategy and development manager for Coca-Cola, told QSR Magazine the system combines high-quality coffee and ease of operations with shelf stable, bag-in-box coffee concentrate packaging. The intention is to help foodservice operators improve operational efficiency.

Juan Valdez has been promoting 100-percent Colombian Coffee since the early 1960s. Coca-Cola says Juan Valdez has 87% brand awareness and nearly 50 years of brand equity.

Be the first to comment on "Coke FoodService Teams With Juan Valdez "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives