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Coke FoodService Teams With Juan Valdez

May 22, 2007, 5:04 AM
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Coca-Cola FoodService is offering restaurant operators the Juan Valdez Coffee System.

The branded liquid coffee system delivers a cup of 100% Colombian Coffee on demand. Michael Hubert, senior strategy and development manager for Coca-Cola, told QSR Magazine the system combines high-quality coffee and ease of operations with shelf stable, bag-in-box coffee concentrate packaging. The intention is to help foodservice operators improve operational efficiency.

Juan Valdez has been promoting 100-percent Colombian Coffee since the early 1960s. Coca-Cola says Juan Valdez has 87% brand awareness and nearly 50 years of brand equity.

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