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New Ad Chief At Chicago Tribune

Crain's Chicago Business, Tuesday, May 22, 2007 10:18 AM

The Chicago Tribune tapped a new ad sales head, naming Jack Whisler vice-president of advertising form a previous post of director of advertising sales. The previous ad veep, Ken DePaola, keeps his title as president of parent company Tribune Co.'s national ad sales group, Tribune Media Net.

DePaola will push to centralize business from 15 top national retailers to a new group in Chicago called TMN Retail. The company previously sold major retail accounts in each of its local markets, but talks with clients have altered the focus, says DePaola. "They told us how they prefer to buy media, and TMN Retail is our response."

The company's newspapers are deep in the ad doldrums, with revenue down more than 7% through the end of April.

Read the whole story at Crain's Chicago Business »

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