News Brief

Rodriguez To Lead Omnicom's The Marketing Arm

Omnicom's The Marketing Arm has tapped Michael Rodriguez, former VP for ePrize, to lead its recently formed multicultural marketing group. He will be based in Dallas.

Rodriguez spent more than three years at ePrize, serving as VP/business development, and later, managing director. Prior to his time there, he was a director for Fishbowl, an eMarketing agency based in Alexandria, Va.

In 2001, Rodriguez founded and served as the managing partner for The Cultural Marketing Group, a Denver-based advertising and communications firm targeting the U.S. Hispanic market.