Mike Lazur, Christian Hoyvald and Steven Goldstein--a trio of health care branding veterans--have joined forces as managing partners of Lazur Hoyvald Goldstein Partners. The newly formed agency has
four clients on board. "We think of ourselves as brand health specialists," said Lazur, who was Chief Creative Officer Worldwide for Torre Lazur McCann Healthcare, a division of Interpublic Group, for
10 years.
