News Brief

Cars.com Links With Terra.com To Reach Hispanics

Cars.com is boosting its efforts to market to Hispanics through a deal with Spanish-language online network Terra.com. Cars.com will list its inventory of some two million new and used vehicles on the portal Terra.com.

Terra.com says 60% of its visitors are online daily, and 50% indicate they would purchase a car on the Internet. Also, 84% of Terra.com visitors rate the Internet as the best media source for automotive information.

Cars.com also lists on Kelley Blue Book's kbb.com, MSN Autos, ForbesAutos.com and ConsumerGuide.com, among others.

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