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Denny's Rolls Out New Breakfast Campaign

To tout its breakfasts, Denny's is rolling out a new ad effort with an original song from Air Supply: Two 15-second TV spots that show disappointing breakfast experiences to a background of the group's "All Out of Love."

In one, a driver with a fast-food breakfast hits the brakes, with the predictable messy results. The campaign, created by Publicis Mid-America Dallas, is running on national network and cable TV. It is designed to reinforce the chain's "unique ability to provide a complete breakfast experience 24/7," says Margaret Jenkins, senior vice president and chief marketing officer.

"Research has shown that breakfast consumption is on the rise, and we find many consumers are unnecessarily settling by limiting their choices to fast-food options."

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