Knitting Factory, ShopText Deliver Concert Tickets Via Text
Concertgoers first create an account using their mobile phone, an email address and credit card--and ShopText gives them a unique PIN for future transactions. Once they spot a Knitting Factory concert listing, fans purchase tickets by texting the event's unique show code to the number 467467 (GO-SHOP), using the PIN for payment.
While users can go online to set up the account, both companies were adamant about making the registration process simple and accessible via mobile phone. "The consumer never has to go online," said Steve Roberts, CEO, ShopText. "We built our mobile commerce platform under the belief that if you can text, you can shop."
KFE said it partnered with New York-based ShopText because the mobile commerce and promotions company had implemented successful print and OOH-based text messaging campaigns for brands such as Johnson and Johnson and Lucky magazine.
"There are a lot of very ambitious strategies for delivering mobile commerce," said Jared Hoffman, CEO, KFE. "But given the current limits to mobile Web technology in the U.S., it had to be a simple solution that everyone could use right now, and ShopText provided that."
While KFE touts this as the "first ticketing-by-text opportunity" for concertgoers in America, ShopText has implemented a similar program for the Broadway musical "Grey Gardens." Both companies point to future implications of this specific mobile technology for both the entertainment and marketing industries.
ShopText, for example, is seeking to broaden text-to-purchase campaigns globally for clients such as P&G, while KFE sees the mobile commerce platform as a way to both foster the concertgoer community and make it accessible to marketers. The company plans to roll out the text-to-purchase option for its venues in Idaho and Washington by the end of third-quarter 2007. Hoffman adds: "We have a very desirable consumer demographic, and using the ShopText platform can help drive a response-based marketing program very effectively."
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Knitting Factory, ShopText Deliver Concert Tickets Via Text"
Leave a Comment