'New York' Love Heads Upstate

  • May 31, 2007
The iconic "I Love New York" slogan is being expanded as part of an effort to increase tourism, especially to New York State, according to Gov. Eliot Spitzer. The slogan celebrates its 30th anniversary this year, with a campaign set to be created by Saatchi & Saatchi. A budget of $16 million is assigned the "I Love New York" campaign, nearly a 50% increase from last year's budget. The state will allot $22 million for tourism promotion efforts. --Amy Corr

Next story loading loading..