Media execs for years have been pulling their hair out trying to find a way to do something that would seem a breeze with today's info superhighway: Buying a spot or print page online. Turns out it's been harder than understanding craps or navigating the Venetian. Now, maybe activating e-Biz has turned a corner.
"There are a lot of people who said it never snows in Vegas," spot radio expert David Prager told a room with skeptics. "Well, it snowed in Vegas and we're doing e-Business."
Not exactly sure when Sin City was snowed under last, though the white stuff did come a few days before last Christmas.
Now, will that prove to be rarer than electronic orders and invoicing?