Premiere Mag Launches Wireless Contest For Academy Awards

  • February 12, 2004
Premiere magazine has partnered with wireless content provider Kargo to create a sweepstakes centered around predictions for the upcoming Academy Awards. Consumers who text in "GO" to the number "AWARD" (29273) will, for $1.99, receive an awards ballot, a ring tone and movie news. Prizes include a trip to Hollywood and Sony Electronics products.

"Premiere's content transfers extremely well into the wireless world and provides our customers with great access to our archives," said vice president, publisher Paul Turcotte in a press release. "Additionally, it provides Premiere with a fun way to interact with our current readers as well as introducing the brand to other consumers."

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