Blockbuster found that consumers were choosing Blu-ray titles more than 70% of the time. The formats are incompatible, and neither will play on standard DVD players, although standard DVDs can be viewed with either a Blu-ray or HD DVD player.
The decision was helped in large part by the lopsided availability of titles in Blu-ray, says Matthew Smith, Blockbuster's senior vice president of merchandising. All major studios except one are releasing films in Blu-ray, with several, including Walt Disney, releasing exclusively in Blu-ray. Only Universal Studios, which is owned by General Electric, exclusively supports HD DVD.