• June 19, 2007

NBC.com has served a third of a billion video streams since the network first launched its online video player last October. The announcement was proudly made by Vivi Zigler, executive vice president, NBC Digital Entertainment and New Media. Presently, NBC.com offers full episode streaming for "Friday Night Lights," "Heroes," and "Last Comic Standing," among others.

Not satisfied with those numbers, though, NBC just partnered with widget maker Clearspring Technologies to increase the spread of its content throughout the Web. Through the partnership, users can now personalize widgets--carrying NBC news, entertainment, and sports--and post them on their own blogs, social networking profiles, Web sites, and even wikis.