Balihoo, a vertical search engine aimed at media planners, buyers and advertisers looking for ad-supported media properties, Monday said it launched its beta program with a group of companies
representing more than $25 billion in U.S. media spending, including media and general market agencies, as well as major national advertisers. The company said it expects the beta to run for about
four weeks, and that based on its feedback will roll out its service this fall. Companies interested in participating in its beta can sign up at www.balihoo.com.