• The Hollywood Reporter, Tuesday, June 19, 2007 10:30 AM

Quincy Jones has teamed up with the Robert Thorne Co. to develop a new brand and digital media platform based on his career -- and the new joint venture has hired a management agency to pursue film and TV projects.

Quincy Jones Enterprises has signed up Brand Central as licensing agent to help develop merchandise, including consumer audio and apparel that will tie into Jones' "well-regarded style, taste and panache." Also on tap are men's grooming products, home furnishings and books.

"My initiatives in lifestyle branding and digital media will be the next chapter, along with my continuing priority of helping children of all cultures," says Jones. Robert Thorne, who built the Olsen twins into a multibillion-dollar franchise, will be CEO. Jones takes the chairman's slot.

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