Supreme Court To Decide If Brands Can Dictate Prices
In an attempt to compete against larger brands, Leegin Creative Leather Products a decade ago began requiring retailers to adhere to a minimum price. Kay's Kloset, a boutique operated by PSKS Inc., balked at the policy and, in 2001, began selling the firm's leather goods at a 20% discount. Leegin pulled its product from the store, and a lawsuit ensued that was at first decided for Kay's.
The Supreme Court's decision could overturn nearly a century of legal precedent dictating that all price-fixing agreements are automatically illegal, giving judges in future cases more leeway to decide the appropriateness of such pricing policies. If the Supreme Court overturns the precedent, it would make it easier for manufacturers to protect their brands from discounting. Retailers, however, would be left with less flexibility to move merchandise and set prices in their own stores.
Recent Around the Net In Brand Marketing Articles
-
Are Facebook's 'Likes' Free Speech? May 17, 9:46 a.m.
In a court room in Virginia, Facebook's lawyers are busy arguing that the social network's “Like” ... -
The Next Martha Stewart May 17, 9:46 a.m.
Brit Morin may be the next -- or at the least a digital -- Martha Stewart. ... -
Kroger Defends Ditching Double Coupons May 17, 9:46 a.m.
Kroger's CFO said the grocery chain's double coupons in several markets was “a very expensive reward ... -
Fiat May Move HQ To U.S. May 17, 9:46 a.m.
With Fiat SpA hoping to wrap up its takeover of Chrysler LLC sometime this year, the ... -
Mozilla Delays Blocking Cookies May 17, 9:46 a.m.
Mozilla has postponed activating the third-party blocking feature on its latest browser, Firefox 22, according to ... -
Heineken Aligns Web And TV May 17, 9:46 a.m.
Heineken is looking to make more original content for online channels and more long-form digital programming. ... -
Craft Beer Grows May 16, 9:42 a.m.
Consumers have increased beer consumption, and craft beers have benefited. According to Chicago-based research firm Mintel, ... -
In Peru: Billboard Ads You Can Drink May 16, 9:42 a.m.
A Clear Channel billboard in Peru, the first to extract drinking water from air has produced ... -
Netflix Says It Won't Sell Ads May 16, 9:41 a.m.
Netflix says it won’t be selling ads for its streaming site. Netflix executive David Wells, speaking ... -
New App Lets You 'Buycott' Frankenseed Maker May 16, 9:41 a.m.
Big surprise: the Supreme Court comes down on the independent farmer. Consumer sentiment about Monsanto isn't top ...
Be the first to comment on " Supreme Court To Decide If Brands Can Dictate Prices "
Leave a Comment