Outsized Revenue: Outdoor Grows 8% in 1Q
by Erik Sass,
Jun 20, 2007, 7:45 AM
Outdoor advertising maintained a robust growth rate in the first quarter of 2007, with an 8% increase in revenue compared to the same period in 2006, according to new figures from the Outdoor Advertising Association of America. The industry brought in $1.6 billion in total revenues in the first three months of this year.
The growth was powered by increases in nine of the 10 biggest ad categories--with communications and insurance and real estate leading the way, with growth rates of 20% and 14.7%, respectively.
Also strong were automotive accessories and equipment, with 13.1% growth, and automotive dealers and services, up 6.1%. Local services and amusements grew 11.5%.
The growth in auto ad spend is especially impressive in light of declines in that category for other media--chiefly newspapers, which have seen national display and classified ads slipping. Auto ad dollars are headed primarily to TV, the Internet and out-of-home categories.
Recent MediaDailyNews Articles
-
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ... -
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ...
Be the first to comment on "Outsized Revenue: Outdoor Grows 8% in 1Q"
Leave a Comment