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Smith Barney Goes With McCann

Adweek, Wednesday, June 20, 2007 11 AM

Smith Barney has tapped McCann Erickson for its $35 million ad account, according to insiders. The move follows a review that began in March when Hill, Holliday, Connors, Cosmopulos snagged duties for the global wealth and investment management division of rival Bank of America. (Smith Barney is a unit of Citigroup.)

Hill, Holliday had handled both creative and media duties on Smith Barney, and McCann sister Universal McCann is expected to get the media portion of the account. A current campaign tagged "where wealth works," spotlights individuals facing life challenges.

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