Congressman Tells Marketers To Impose Ad Limits For Kids
The letters ask the companies--McDonald's, Coca-Cola, General Mills, Kraft Foods and PepsiCo--to respond by June 29. An aide to the congressman says they were selected because of their extensive use of marketing to kids.
As part of a lawsuit settlement, Kellogg will market only foods that meet new nutritional criteria in any medium that has a large audience of children under age 12. It will also alter product ingredients to meet minimum health standards or quit advertising them to children altogether.