French's Mustard is running a consumer promotion called "Food Loves French's Love Story" in which consumers are encouraged to write 200-word entries at www.foodlovesfrenchs.tv describing a combination
of French's mustard and food.
That Web site also houses Webisodes and TV spots following the love-affair theme. The Grand Prize winner will win $2,000 and see their story turned into a
Webisode.