VH1 Adds 7 New Series To Lineup
The network will now offer originals on Thursdays beginning later this summer and early next year, in addition to Sundays and Mondays. The crop of new shows is highlighted by more of VH1's "celebreality" genre, including "The Salt 'N' Pepa Show," about the rap group's attempt to reunite, and a quasi-spinoff of its "Breaking Bonaduce" series, along with more reality competition shows.
VH1 says its prime-time ratings so far this year are up 25% in the 18-to-49 demo. It reports that video streams on its broadband channel are up nearly 40%.
Philippe Dauman, CEO of MTVN parent Viacom, has said the company will continue to invest in original programming to fuel consumption on multiple platforms, particularly to inspire community-based Web sites. "This extensive list of new original projects will also appeal to our viewers on any platform they wish to enjoy them ... on television, on our broadband channel VSPOT, VH1.com or VH1 Mobile," said Tom Calderone, executive vice president, general manager of VH1.
The 10-episode "Salt 'N' Pepa Show" follows the rap duo that broke up in 2002 as they deal with various issues on the road to rapprochement. "Danny Bonaduce's Child Star" (working title) features the former child star training parents of a current child star to be supportive and thoughtful.
Also on the upcoming lineup: "America's Most Smartest Model," which seeks to discover whether top models (men and women) can possess beauty and brains. Ben Stein is the co-host for the reality competition series. The show "Click" searches for a would-be world-class fashion photographer. There is also the eight-episode "Free Radio," which offers a comedic behind-the-scenes look at the inner workings of an L.A. radio station.
Recent MediaDailyNews Articles
-
Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
While it’s not quite the out-of-home equivalent of the online industry’s real-time trading systems, outdoor media ... -
Networks Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ... -
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ... -
Clear Channel Outdoor Unveils Consumer Networks May 20, 5:23 p.m.
Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with ... -
Digital TV Video Biz Is Booming May 20, 4:10 p.m.
As traditional TV platforms project small gains in their $70 billion business, new digital TV video ... -
Initiative Wins Amazon's Global Media Account May 20, 3:09 p.m.
Interpublic Group’s Initiative has won global media duties for e-Commerce giant Amazon.com after a review.The company’s ... -
Media Storm Inks Ad Buying Deal With Videology May 20, 1:55 p.m.
Media Storm, which specializes in representing entertainment entities, such as FX and Food Network, has signed ... -
Mars Contract Suit Against Y&R Continues May 20, 11:56 a.m.
A New York judge has denied a request by WPP’s Y&R to toss out a breach ... -
Sony Debuts Marketing Campaign For 4K TV Sets May 20, 11:50 a.m.
While U.S. TV programming networks are not close to transitioning to the new 4K TV technology, ... -
Dish TV Expands On-Demand May 20, 11:19 a.m.
Dish Network, which has allowed subscribers to watch live TV on mobile devices for some time, ...
Be the first to comment on "VH1 Adds 7 New Series To Lineup"
Leave a Comment