Microsoft, Disney Unveil Digital Media Initiative

  • February 9, 2004
Microsoft and Walt Disney Co. Monday announced a multiyear agreement to cooperate on digital media initiatives to improve the quality, security and reach of digital content within the home and on Microsoft Windows XP-based PCs, as well as on other home and portable entertainment devices. As part of the agreement, Disney will license Microsoft Windows Media Digital Rights Management technology. Disney and Microsoft have identified three areas of joint focus that utilize effective rights management: 1) The creation and secure delivery of compelling high-resolution digital content; 2) The acceleration of digital content flow to consumers - over networks, on optical media and on devices; 3) Ensuring the seamless flow of secure content between devices, whether in the home or on portable devices.
Next story loading loading..