Coca-Cola Puts Sports Drink Under Glaceau Management

  • June 22, 2007
The Coca-Cola Co.'s Powerade sports drink brand will be managed by the newly acquired Glaceau enhanced water brands business unit.

Coke completed the $4.1 billion acquisition of the maker of Vitaminwater earlier this month.

The goal, according to a memo from Sandy Douglas, head of Coca-Cola's North America unit, is to create a "singular management focus" that allows both units to grow more rapidly.

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