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Wrigley Review Down To 3 Shops

  • Adweek, Friday, June 22, 2007 11:15 AM
Wrigley has cut to three the number of agencies in a review of its $200 million global account. The finalists are DDB -- which already has the business in Australia and New Zealand -- and Saatchi & Saatchi and DraftFCB. RFPs are due back from each today.

Cut from the finals were BBDO, Leo Burnett and Grey, according to insiders, although EnergyBBDO in Chicago remains Wrigley's lead agency in the U.S. The cuts seem to indicate the end of the Wrigley's s relationship with Grey, which has the business in Asia and India, and Burnett, which handles Wrigley in Canada and parts of Asia.

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