The latest BIGresearch study, and light-hearted analysis on the State of the US Consumer in June 2007, says that when it comes to today's consumer, it's difficult to figure out which way is up. It gets even more perplexing when the voices of consumer experts, Wall Street analysts and media talking heads chime in.
Many consumers are feeling confused and wonder why they feel bad when the experts say they should feel good. Away from the land of econometrics and modeling lies a different world - Main Street USA, where over 70% of the economic activity takes place by its inhabitants who are known as consumers...real consumers who live their daily lives without benefit of historical econometric models or knowing what the price of a barrel of oil is.
On Main Street USA, consumers worry about today's price for a gallon of gas, how high it will be tomorrow or what impact it will have on their budgets. They are concerned about their grocery bills, which keep going up, and they want to find the retailer that has the best quality at the lowest prices for Junior's new school outfit. BIGresearch's June Consumer Intentions & Actions Survey (CIA) explores the complex and ever-changing world, known as the consumer.
Reported is the collective wisdom of over 7,500 consumers from BIGresearch's June CIA Survey, responding to their own situations, which BIGresearch believes they know best. Not included is the voice of the experts in these findings, notes the report.
For a detailed table of responses from BIGresearch, please click on this URL link.