• Brandweek, Monday, June 25, 2007 10:33 AM

As part of a newly expanded partnership with Campbell Soup, Coca-Cola is considering a ready-to-drink version of Godiva hot chocolate, according to a source. Godiva, which is owned by Campbell, is looking at packaging the hot chocolate in Campbell's Soup at Hand microwaveable packaging.

"We've seen with the launch of [Godiva's proprietary beverage] Chocolixir in 2005 there is potential for growth in new categories," says Godiva's Erica Lapidu, but she has no comment on any future plans with Coke. Coke declined comment.

Coke and Campbell's first foray together came last year with the launch of Godiva Belgian Blends. Saddled by an agreement with Nestlé that forbids it from partnering with others to create a ready-to-drink coffee or tea, Coke looked to Godiva to create the coffee-esque, adult indulgence beverage. But so far, Godiva Belgian Blends has only captured 0.9% of the ready-to-drink coffee category.

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