Celebrity Weeklies See Big Ad Gains
Jun 26, 2007, 7:00 AM
Min reports that celebrity weeklies are doing well in the ad arena. Us Weekly, InTouch, Life & Style Weekly and Star are up significantly in ad pages through the first half of 2007. Bauer Publishing's IT (+30.20%) and L&SW (+51.83%) posting the biggest gains. Those numbers may bode well for the company's fall launch of Cocktail Weekly. Time Warner's People was down slightly: -1.91% through June.