Min reports that celebrity weeklies are doing well in the ad arena.
Us Weekly, InTouch, Life & Style Weekly and
Star are up significantly in ad pages through the first half of
2007. Bauer Publishing's
IT (+30.20%) and
L&SW (+51.83%) posting the biggest gains. Those numbers may bode well for the company's fall launch of
Cocktail Weekly. Time Warner's
People was down slightly: -1.91% through June.
