How Relevant Can A Minisode Really Be?
You all know by now that I am in the business of creating new content opportunities; that I have retired the "half-glass-empty" T-shirt with one that reads that any idea is a potentially great one; and that overall, I am a relatively, well, forward person. So, after having checked out http://www.myspace.com/minisodenetwork I may have to bring that old garb out of retirement.
Now, I am a woman of a certain age who can actually remember the content that is being showcased on the Minisode Network which, in and of itself, is scary. Why? Because if you were to try and average the year of production for the content that is being showcased, it would likely fall somewhere in the early to mid-seventies. Not that there is anything wrong with that, but, well, how is this relevant to today's MySpace users? Has the age skewed that high already?
Before you start sending hate mail because you remember that your first crush was on Paul Michael Glaser or Nancy McKeon and you are feeling all nostalgic, stop to consider this: how do you make repurposed television content relevant to a new generation? You see, my problem is not with the content itself or the concept. It is with the execution -- which, in most cases, is the biggest influencer of success. What I would have liked to have seen is something like this: interactive polling or trivia for the minisodes (ask me questions if you think I have seen this before); a video mash-up tool to allow me to create my own minisode from a library of clips (let the users get creative!); a contest of some kind where the young'uns can recreate a scene or storyline and the best one wins.
You see, television on a TV is one thing; television on a 2-way interactive platform is another. People, if you don't use it, you will lose your audience faster than you can say, Hey, Hey, Hey!