• by June 27, 2007

Today at 9:30 p.m. Eastern Time, CBS Radio will launch a series of half-hour online video specials, "Live From the Web Carpet," starting with coverage of the Los Angeles premiere of the summer movie "Transformers."

The live stream will be available through more than 100 CBS Radio affiliate Web sites, with the individual stations handling ad inventory, which includes pre-rolls, post-rolls, banner ads, streaming spots, on-site display and product placements.

In addition, the network plans to incorporate a title sponsor at a later date.

Today's debut episode will be hosted by Leo Quinones, of iFilm.com and Southern California's "Film Freak" radio show, and is expected to include interviews with "Transformers" cast members and other celebrities attending the premiere, highlights from the movie, and commentary from executive producers Michael Bay and Steven Spielberg and behind-the-scenes footage.

Additional dates and movie titles were not announced.