News Brief
Paramount Consolidates International Media At Mediaedge:cia
Jun 27, 2007, 8:39 AM
Mediaedge:cia has won the consolidated media services account for Paramount Pictures International and Paramount Home Entertainment International. Mediaedge:cia, which has been Paramount's U.S. media agency of record since 2004, bested Paramount's international incumbent, Publicis' ZenithOptimedia Group, to win the account, which is estimated to be worth $300 million in overseas media billings.
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