The Jeep brand is launching a new brand advertising campaign on July 1 that promotes its expanded seven-vehicle lineup and its 66-year heritage. "Have fun out there. Jeep" is the new tag line. The
new brand campaign is the first creative from Cutwater, based in San Francisco. The agency is part of Omnicom. BBDO Detroit, in Troy, Mich., is the agency of record for Jeep.
