Nintendo Opens The Wii
Games can first be created on a PC, but they must be fine-tuned using the Wii console. Use of the tools, called WiiWare, will require a basic knowledge of programming. Nintendo is hoping its users will have fresh ideas about how to utilize the console's motion-sensitive controller. Microsoft was actually the first console maker to open up its system to developers.
The open-platform trend is the latest turn in the Web 2.0 movement. Social media and community-based tools have now become the key to growth for so many businesses, from Web portals to online video sharing sites, to citizen journalism on news sites. The once-closed media world is starting to realize that it needs its audience as much as its audience needs them.