The direct mail campaign offers discounts on services to customers through the use of promotional codes, which customers could redeem online.
Peapod created the program with InnerWorkings, Inc., a provider of print procurement solutions.
Peapod, a wholly-owned subsidiary of Royal Ahold, is the leading Internet grocer in the country. Currently, Peapod serves 18 U.S. markets, including the metro areas of Chicago, Milwaukee, Boston and Washington, D.C., and suburban New York, and communities in the states of Illinois, Wisconsin, Maryland, Massachusetts, Connecticut, Virginia, Rhode Island and New Jersey.
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