• by Fern Siegel , July 5, 2007

Imre Communications, an integrated brand communications firm, has launched a green practice. The new division is designed to help companies leverage environmental positioning and increase awareness of environmentally conscious products, practices and services.

"Green products and sustainability practices are the future of how companies will do business," said Dave Imre, president of Imre Communications, based in Baltimore and Washington, D.C. "As an organization, we have fully embraced this environmental movement and see opportunity and demand to market green across all industries."

Shawn Draper, vice president of home and building, will head the new division. No financial terms were disclosed, but Imre expects overall revenues to hit $11.5 million this year.

Several of Imre's clients have requested green marketing input. They include The Home Depot, Travelers, CoreNet Global, Clean Control, DAP and the National Multi Housing Council. The firm's initiatives have ranged from corporate messaging and brand strategy to packaging, promotional and PR campaigns.

The latest client to join Imre's green practice is Green Builder Media, which green building and sustainability services for the North American residential building market. Imre will assist the firm in a public-relations capacity. "Imre has an understanding and dedication to green business," said Ron Jones, founding partner and editorial director of Green Builder Media.

The agency has changed its focus both internally and externally. It recognizes that green solutions are being sought and, according to Imre, "less waste equals greater profitability." He also stresses responsible eco-behavior for the company and its employees.

The green practice will join Imre's established divisions in home and building and insurance, with clients such as MetLife, Travelers, John Deere and the American Institute of Architects.