Through Aug. 26, entries may be made by texting SUMMER07 to 4PAPA or by registering at papajohns.com. Texters and registrants will get an exclusive offer and discount from the Louisville, Ky.-based pizzeria, to be used when ordering online.
Online, consumers also will be able to register for a chance to win My Coke Rewards points for music downloads, movie discounts and more or concert tickets from LiveNation.com instantly.
Papa John's is now carrying Coca-Cola Zero.