• July 11, 2007

Drive-in restaurant chain Sonic is co-branding TBS' late-night movies in a promotion designed to raise awareness of the chain's new late-night schedule.

"Sonic Late Night Fun" will feature eight comedic films throughout July. Sonic will also extend its branding to TBS digital properties TBS.com and VeryFunnyAds.com through August.

In addition to title treatment, Sonic will also be featured within lower-third graphics throughout the movie presentation.

TBS has developed several unique opportunities for Sonic, including sponsorship for the upcoming original series "The Bill Engvall Show," premiering on Tuesday. Branded messaging for the program will extend from TBS on-air to TBS.com, where viewers will view Sonic creative spots before the start of each featured episode of the series.