America Online, citing new research showing that 53 percent of teens go online each day, this morning unveiled yet another service aimed specifically at younger users. The service, branded "RED," was
developed following extensive research and allows teens to customize AOL features to suit their individual preferences. Among other things, RED downplays AOL's trademark "Welcome" screen, allowing
teen users to replace it with customized desktop looks drawn from a variety of "skinned themes." In a related announcement, AOL unveiled findings of a new America Online/Digital Marketing Services
"Teen Wired" study.
