Net Video Usage Heads Upward

Internet video usage continues to climb--it's now 16% higher over a six-month period.

Some 81 million users--or 63% of the people who have access to the Internet, either at home or at work--watched some broadband video in March of this year, according to new research conducted by The Nielsen Company for The Cable & Telecommunications Association for Marketing (CTAM). This number is higher than the 70 million recorded in September 2006.

The study also noted that the activity had little effect on traditional home TV ratings. Instead, the research shows broadband video viewing was incremental to traditional TV numbers. Some 33% of those surveyed said watching video over broadband Internet increased their television viewing time--compared to 13% who said their TV viewing decreased.

The report also noted that 32 million of those light broadband video users say they would be open to more TV programs on the Internet.

Among all TV platforms on the Internet, Nielsen/CTAM says ABC.com was the lead TV brand when it came to TV network sites, while Yahoo Movies was the top brand in the movie site category.

The research came from the sometimes-controversial 'fusion' of Internet data--although Nielsen//NetRatings MegaPanel and NetViews services--and that of traditional TV data from Nielsen Media Research's National People Meter sample.

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