News Brief
Ruth's Chris Steak House Taps New SVP/Marketing
Jul 18, 2007, 5:00 AM
Ruth's Chris Steak House, Inc. has appointed restaurant industry veteran Damon Liever as senior vice president/marketing. He will lead all marketing functions for the company's domestic and international expansion. Specifically, he will be responsible for conceptualizing and implementing market strategy, achieving marketing and sales targets, business and market development, market research and planning and leading strategic direction for promotion and advertising.
Liever has more than 20 years of restaurant and food service industry experience, including work with some of the nation's most recognizable brands. He has held senior management positions at UNO Restaurant Corporation, Black Eyed Pea Restaurants, Yum! Brand's Taco Bell and PepsiCo's Frito-Lay.
Most recently, Liever held the position of President of Retail Brand Group, LLC, a subsidiary of Sodexho, Inc. Under his leadership, the Allentown, Penn.-based Retail Brand Group created and managed the strategic direction of a portfolio of branded quick-service and fast-casual restaurants with more than 450 locations throughout North America.
Recent Marketing Daily Articles
-
United Expands Loyalty Program To Businesses May 19, 10:13 p.m.
United Airlines is launching the MileagePlus Small Business Network, the first U.S. travel loyalty program that ... -
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ...
Be the first to comment on "Ruth's Chris Steak House Taps New SVP/Marketing "
Leave a Comment