While Google will offer the new feature to all its AdWords customers, the charter advertisers announced as part of the expansion include some of the biggest endemic online players, including e-commerce marketers like Netflix, eBags, 1-800-Flowers.com, LendingTree, Intelius, Citrix, Blue Nile, Land of Nod, Mrs. Fields, PriceGrabber, and EvesAddiction.com.
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Information on the program, which is outlined at http://www.google.com/adwords/printads/, says the participating papers are located in 32 of the 35 largest media markets and reach a combined circulation of nearly 30 million newspaper subscribers.
The move follows a similar expansion into radio by online players including Google and rival eBay, which has also begun making headway with some cable TV networks in its eBay for Media Marketplace. Oxygen has agreed to participate in the eBay market, and fledgling African-American-oriented cable channel TV One is said to have signed up, too.