News Brief
Evian Names Caswell VP/Marketing
Jul 19, 2007, 5:00 AM
Evian Natural Spring Water has named Elio Pacheco president/general manager of Evian North America. Jeff Caswell, former senior brand manager, has been promoted to VP/Marketing of Evian North America.
Pacheco has been with Evian's parent company, Group Danone, for 14 years.
Caswell has more than 10 years of progressive retail and on-premise experience at three consumer packaged goods firms--Danone, Heinz and General Mills. For the past four and a half years, Caswell has taken on progressively larger roles on Evian Natural Spring Water in both the USA and Canada.
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