MTV Networks will spend $100 million over the next two years on gaming titles for its Nickelodeon Kids and Family Group media platforms. MTV says this includes so-called casual games, games media,
console-based and handheld games. The company says more than 86% of kids ages 8 to 14 play casual gaming online. Steve Youngwood, Nickelodeon Kids and Family Group's executive vice president of
digital media, made the announcement at the Casual Connect gaming conference in Seattle, Wash.
--Wayne Friedman
