This deal will give Icelandic Glacial natural spring water access to more consumers through Anheuser-Busch's strong network of wholesalers across the country.
It also provides Anheuser-Busch distributors with a pure, high-end natural spring water to compete in the fast-growing, nearly $11 billion U.S. bottled water market at a time when consumer demand for superior-quality water is increasing.
Terms of the deal were not disclosed.