• The New York Times, Thursday, July 19, 2007 10:31 AM

A new ad campaign created by TBWA/Chiat/Day brings awareness of the many toxic cleaning solutions found in most homes by showcasing San Francisco-based Method Products' line of biodegradable cleaning products with the theme line, "Detox Your Home."

Francesca Schuler, Method's vice president/marketing, says the campaign is a "call to action to live a healthier lifestyle. With all the green and health messages out there, we wanted to be clear about how to have a healthier home. The first thing to do is, get rid of those chemicals."

Some of the ads are a bit provocative. One shows a spray cleaner bottle wrapped in a crumpled brown paper bag, with the slogan "lay off the hard stuff."

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