Virgin America, a next-generation low-fare airline that will start domestic service August 8, has tapped Current TV, geared to an 18-34 demo, to provide an exclusive content channel on Red (TM),
Virgin America's Inflight Entertainment system (IFE). Custom programmed for Virgin, the channel will feature Current's "viewer-created content" (VC2). The content will range from trends in technology,
fashion, music and video games to programming on pressing social issues.
