Study Linking Diet Soda To Obesity Stirs Controversy
A new study links consumption of soft drinks--both the sugared and diet variety--with a higher risk for a range of obesity-related health problems. The finding that diet-soda drinkers face health risks is unexpected because the zero-calorie drinks are often touted as a way to help people prevent weight gain and related health problems.
The results may simply signal that the diet-soda drinkers in the study were less healthy to start with and had turned to sugar-free beverages. But the study investigators, who oversee the respected Framingham Heart Study in Massachusetts, also cite research suggesting that artificially sweetened beverages may affect a person's satiety or cravings for sweets.
The soft-drink industry and some nutrition researchers immediately criticized the research. "There is no plausible physiological mechanism to explain this," says Dean Ornish, clinical professor of medicine at the University of California, San Francisco, and chairman of the PepsiCo Health & Wellness Advisory Board.
Recent Around the Net In Brand Marketing Articles
-
Yum! Plans To Double Taco Bell Sales May 23, 9:10 a.m.
Yum! Brands Inc. plans to double Taco Bell’s domestic annual sales to $14 billion by 2021, ... -
Twitter Lets Advertisers Collect Contact Info From tweets May 23, 9:10 a.m.
Twitter plans to turn the tweet stream into a more efficient marketing channel with a new ... -
GM Closes Big Apple Finance Office May 23, 9:10 a.m.
General Motors will close its New York Treasurers office and move the operation to Detroit by ... -
NFL-Microsoft Deal 'Landmark' Game-Changer May 23, 9:10 a.m.
A new multi-year alliance between the league and Microsoft, valued at $400M, will give the company ... -
Future Of Fast Casual: Alcohol May 23, 9:10 a.m.
Fast-casual restaurants are using alcoholic beverages as a way to differentiate their brands. “We’re seeing a ... -
NFL Puts Super Bowl L Into Levi's Stadium May 23, 9:10 a.m.
In 1985, the last time a Super Bowl was played in Northern California, San Francisco defeated ... -
Marchionne Mea Culpa May 22, 8:05 a.m.
Fiat-Chrysler CEO Sergio Marchionne has apologized to Italian-Americans for using the term “wop” during a press ... -
Nike Rolls Out New Jerseys For Team England May 22, 8:05 a.m.
England's Three Lions team is the Nike Swoosh on their new home uniforms. England used to ... -
ComforPedic Campaign Says Sleep Keeps You Bright May 22, 8:05 a.m.
Simmons' ComforPedic mattress brand is getting its first national ad campaign, with TV spots featuring walls ... -
Eminem In Suit Against Facebook Over Ads May 22, 8:05 a.m.
Eminem's song publisher is suing Facebook and its ad agency, claiming they infringed the Detroit rapper's ...
Be the first to comment on "Study Linking Diet Soda To Obesity Stirs Controversy "
Leave a Comment